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News
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Propaganda
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Advertisement
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Publicity
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Entertainment
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Raw Information
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| Goal
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To inform
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To persuade
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To sell
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To enhance an image
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To divert, arouse, or move emotionally
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Entertainment, document personal expression, bypass 3rd-party verification
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Client
(Who is being served?)
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The public
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Government, political party, or ideology
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Businesses
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Celebrities, public officials, companies
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The public
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Anyone
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| Methods
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Verification and independence
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Manipulation of information to deceive
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Persuasion through images and words
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Positive information and "spin"
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Drama and humor, drive emotions through creativity
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Direct, unfiltered information with no value added
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| Practitioners
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Journalists
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Governments, political movements
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Advertising agencies, copy writers, ad directors
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Public relations agencies
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Singers, actors, directors, comedians, etc.
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Anyone
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| Outcome
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Reliable, actionable information; an informed society
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Political support and action
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Products purchased
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Greater public approval
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Provide an alternative reality, higher ratings, $, personal, gratification
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Adds a multiplicity of voices to the information environment
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