Course Descriptions and Syllabi
||AMERICAN BUSINESS AND MANAGEMENT
This course is intended to provide a broad perspective on American
business and management through consideration of the ethical, financial,
organizational, and economic issues that managers face. Some topics
normally covered in a principles of management course will be introduced -- for example,
organizational structure, human-resources management, and marketing --
but the course will emphasize how the entire American business-economic
system works. The importance of competition and the achievement of competitiveness
will be stressed.
This is an introductory course designed to familiarize
the student with the fundamental theory and principles of accounting.
It introduces the student to the accounting cycle, preparation of financial
statements, and accounting concepts and theory. The course will provide
a survey of the activities and processes followed by a business firm in
the initial recording and eventual usage of financial data.
||INDUSTRY, TECHNOLOGY, AND SOCIETY in 20th Century America
Industry and technology are inextricably linked, and their development
together during the last century has profoundly affected the ways we live
and work. This has been an especially complex process because our evolving
social and economic systems--themselves influenced by changing technology--have
strongly affected the types of technologies developed and the ways that
they have been used, all of which then fed back into industry's decisions
about what technologies to produce and how to market them. Growing environmental
awareness and international competition have also been part of the mix,
and the information technology revolution of the last third of the century
brought not only new generations of products but surprising new organizational
structures and methods.
||MARKETING IN AMERICA
Understanding of marketing as a pervasive organizational
function. Emphasis is on the processes by which organizations make
product, service, and social marketing decisions and on the
societal consequences of those decisions.
Prerequisite: Administrative Science 212.
||The Biography of Oil
It is important to realize that the biography of oil is our biography. According to author Daniel Yergin, by the 1950s we had become (with apologies to women) "Hydrocarbon Man" -- and the hydrocarbon Yergin had in mind was unquestion-ably petroleum. Petroleum is so thoroughly integrated into our lives and lifestyles that we take it for granted. We often don't recognize how it has influenced our daily activities, how it has changed our assumptions about mobility, human capabilities, and wealth.
Contact Randy Nelson with your
about Administrative Science at Colby.