| Colby College Fall 2002 | Professor Leonard Reich Miller Library 312, phone x3535 |
AD212 American Business and Management | |
| Discussion Forum | Ad 212 Syllabus |
| Chapter 1: Exploring the World of Business
and
"Amazon vs. Everybody"
The American economy is usually characterized as a "mixed economy." What does this mean and what effects does this situation have on business? What are the various roles of government (at several levels) as they relate to business and the economy? Do you think that governments' roles should be expanded, contracted, or remain the same? (In which areas?) Compare the four basic forms of competition (market, monopolistic, oligopolistic, monopoly). How do most companies compete--that is, which of these four ways? Explain. Why does the overall condition of the economy fluctuate, often in dramatic fashion? (Remember the Great Depression of the 1930s and numerous recessions before and since.) What effects does this have on business? What are Amazon.com's Strengths, Weaknesses, Opportunities, and Threats? (This is called a SWAT analysis.) Do you think that the company will succeed? The book talks about the Industrial Revolution and other revolutionary changes in business over the last two centuries. Are we in a period of revolutionary change now? Explain. | |