Colby College
Fall 2002
Professor Leonard Reich
Miller Library 312,
phone x3535

AD212 American Business and Management

Discussion Forum Ad 212 Syllabus

Chapter 17, "Acquiring, Organizing, and Using Information"

Robbins, "MIS at Frito-Lay," and "Debunking a Few Myths About MIS" (Handout)

Tedeschi, "Builders Cut Delays and Lift Efficiency by Online Contacts" (Handout)


How can Management Information Systems assist marketing activities? (Short question; long answer)

What other ways can information systems be used to achieve competitive advantage?

How can MIS affect organizational design and operations? How can it alter power relationships within a company?

How can information systems--tied into networks and often based in groupware---save time and improve efficiency in business, industrial, and construction projects?

What is the difference between data and information? (Is there always a difference?) How can you, as a manager, decide what information you want? Where can you get that information? Within this context, how valuable are statistics?