| Colby College Fall 2002 | Professor Leonard Reich Miller Library 312, phone x3535 |
AD212 American Business and Management | |
| Discussion Forum | Ad 212 Syllabus |
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Chapter 17, "Acquiring, Organizing, and Using Information" Robbins, "MIS at Frito-Lay," and "Debunking a Few Myths About MIS" (Handout) Tedeschi, "Builders Cut Delays and Lift Efficiency by Online Contacts" (Handout) How can Management Information Systems assist marketing activities? (Short question; long answer) What other ways can information systems be used to achieve competitive advantage? How can MIS affect organizational design and operations? How can it alter power relationships within a company? How can information systems--tied into networks and often based in groupware---save time and improve efficiency in business, industrial, and construction projects? What is the difference between data and information? (Is there always a difference?) How can you, as a manager, decide what information you want? Where can you get that information? Within this context, how valuable are statistics?
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