| Colby College Fall 2002 | Professor Leonard Reich Miller Library 312, phone x3535 |
AD212 American Business and Management | |
| Discussion Forum | Ad 212 Syllabus |
| Chapter 9,"Producing Quality Goods and Services"
Sheridan, "Managing the Value Chain for Growth"
What is "quality"? (Not simple!) What is Total Quality Management (TQM)? (Have a look back to p.200, where TQM is first presented in the text.) What can it accomplish for a company? Why is TQM so difficult to implement? The terms "efficiency" and "effectiveness" crop up several times in the readings. What do they mean in the context of this material? Which is more important, and why? What is the "Value Chain" and how must it be managed to achieve quality goods and services? Corollary: What makes Just-In-Time delivery so important and so difficult to achieve?
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