Chapter 1: Undergraduate Marketing Introduction.ppt

Chapter 2: Berkowitz Chapter 2 GMRevised.ppt

• Squeezing New From Old Green Ketchup
• Market Product Strategy Grid Sep420: Excel Document

Chapter 3: Megatends Plus Faith Popcorn Trends Sept 12 2001.ppt

Chapter 4: Nintendo Conkers Bad Fur Day.ppt

• Ethic.Article.Oct.18.2000.doc
• Spec Business Centers
• Nintendo: Girl Talk

Chapter 5: Berkowitz Chapter 5 GM Revised.ppt

• Oyster.pdf
• Pillsbury Goes to India.pdf

Chapter 6: B Chapter 6 Consumer Be#FBC.ppt

• Sneetches Case Study.ppt

Chapter 7:

Chapter 8:

• Wired Cities.ppt (not available)
• State of Privacy Online.ppt (not available)
• E_Loyal Shoppers.ppt (not available)
• E-Consumer Confidence.ppt (not available)
• Business Meetings Online.ppt (not available)
• Traditional Companies.doc
• Amazon Holiday Sales.doc
• Online Retailer eToys.doc
• Traditional Retailers.doc

Chapter 9: B Chapter 9 Marketing R#957.ppt

Chapter 10: Preadolescent Pregnancy#630.ppt

Chapter 11:

Chapter 12:

Chapter 13: B Chapter 13 Services N#72C.ppt

Chapter 14: B.Chapter.14.and.15.Pricing.ppt

Chapter 15:

Chapter 16:

Chapter 17:

Chapter 18:

Chapter 19:

Chapter 20: