Understanding of marketing as a pervasive organizational function. Emphasis is on the processes by which organizations make product, service, and social marketing decisions and on the societal consequences of those decisions. Prerequisite: Administrative Science 212. Three or four credit hours.

George Miaoulis, Jr. Ph.D.
Visiting Professor of Marketing
Email: miaoulis@cisunix.unh.edu

Phone: 603-862-0869 (Monday - Thursday mornings)

Office: Somewhere in Miller
No Colby phone

Fridays - before class (lunch is a good time) and by appointment

This course is designed to:
• provide you with an understanding of marketing management and its role in for-profit and non-profit organizations and,
• to offer insight into the way in which consumer wants and needs are transformed into marketing strategies and tactics.

  The information provided by this course is intended to prepare you for the marketing challenges of the 21st century presented by rapid changes such as in globalization and technological advances.

After you take this course, you will:
• have the key marketing concepts and vocabulary needed to interact effectively in today's business environment,
• know the critical questions to ask and answer in developing a marketing plan, and have experience in conducting marketing research,
• have a solid foundational understanding of marketing that will:
  • enable you to decide if marketing is your future career path,
  • serve as a starting point for future marketing course work, and
  • provide a basis for integrating marketing with other business course work,
• be able to think like a marketing manager - marketing is dynamic, exciting, leading edge - it is the "hub" of all business decisions -- the primary goal of all businesses is to have sufficient market share to survive and thrive - marketing managers are the drivers of the business and you will be exposed to the complex decisions they make, and
• have developed a personal philosophy about the role of marketing in our economy and in society in general.

• Berkowitz, et. al., Marketing, 1999

• There will be three multiple-choice questions including the final exam. One hundred percent (100%) of the exam questions are text based.

Each student will make a ten (10) minute power point presentation in class during the course. The last 20 + minutes of class will be used for two presentations each class session. This is an opportunity for students to demonstrate their understanding of a specific marketing concept and analysis of an application from a ³real world² marketplace situation. As your professor, I will be available to review and coach you with your presentation. Each presentation will typically have five power point slides:

• Slide 1 - Title slide with your name, email address, and student identification number
• Slide 2 - Definition / overview of the marketing concept being discussed
• Slide 3 - Application illustration ­ an ad, article, picture, commercial, or other real world material
• Slide "3A" - Optional second illustration slide is acceptable if it contributes to the presentation
• Slide 4 - Your thoughts, observations, critical analysis, and point of view
• Slide 5 - Two or three discussion question for the class

Students are required to submit two (2) hard paper copies (two slides per page) of their presentation (stapled upper left) and a copy to the blackboard digital drop box. The five (10) minute maximum time limit will be rigidly observed. Please label all slides with a footer that includes your name, date, course, and page number.