ST251: INDUSTRY, TECHNOLOGY, AND SOCIETY
in 20th Century America
Prof. Leonard Reich
Mon-Wed 2:30-3:45 p.m.
phone: x3535
Office: Miller Library 312

9/6 Introduction

9/11 Galambos and Pratt, The Rise of the Corporate Commonwealth, "Business Consolidates Its Control, 1901-1930"

9/13 Tedlow, "The All-Consuming Century: The Making of the American Emporium"
     Marchand, Advertising and the American Dream (selection)

9/18 Cross and Szostak, "The Impact of Technology on Women's Work" (Ch.13)
     Cowan, "Industrial Revolution in the Home"

9/20 Cross and Szostak, "The New Factory" (Ch.14)
     Rae, "The Rationalization of Production"
     VIDEO: "Modern Times" (short clip)

9/25 Cross & Szostak, "Innovation, the Great Depression, & the Automobile" (Ch.15)
     Fenster, "How GM Beat Ford"

9/27 Cowan, A Social History of American Technology, "Automobiles & Automobility"
     Rae, "Metropolis on the Freeway"
     VIDEO: "Driving Passion" (short clip on the Model T Ford)

10/2 VIDEO: "American Graffiti" (selection)

10/4 Nye, Electrifying America, "A Clean, Well-Lighted Hearth" and "Conclusion"

10/9 Reich, "Coal and Oil"
     Halberstam, The Reckoning, selection on oil (pp.82-86, 451-59)
     VIDEO: "The Prize: Oil and Environment" (selection)
     PROJECT TOPIC APPROVED

10/11 Cross and Szostak, "Technology and the Origins of Mass Culture" (Ch.17)
     Volti, Society and Technological Change, "The Electronic Media"
     Mandel, "Network TV"

10/18 Cross and Szostak, "Airplanes and Atoms in Peace and War" (Ch.18)
     Cowan, "Taxpayers, Generals, and Aviation"

10/23 VIDEO: "The Plane That Changed the World"

10/25 McDougal, "...The Heavens and the Earth" (selection) Smith, "Selling the Moon"

10/30 MIDTERM EXAM

11/1 Shabecoff, "The Environmental Revolution"
     VIDEO: "Silent Spring"

11/6 Reich, "From the Spirit of St. Louis to the SST: Lindbergh, Technology, and Environment"

11/8 Volti, Society and Technological Change, "Technology, Energy, & the Environment"
     Myerson, "U.S. Splurging on Energy After Falling Off Its Diet" (NYT)

11/13 Lubar, Infoculture, "Computers"
     Heppenheimer, "How IBM Did It"
     PROJECT PRELIMINARY REPORT DUE

11/15 Gates, The Road Ahead, "Lessons from the Computer Industry"
     VIDEO: "Triumph of the Nerds" (part I)

11/27 Ortega, In Sam We Trust, selections (pp.99-101,121-133)
     McCartney, "Airlines Find a Bag of High-Tech Tricks to Keep Income Aloft" (WSJ)
     Lohr, "The Economy Transformed, Bit by Bit" (NYT)

11/29 VIDEO: "Nerds 2.0.1 A Brief History of the Internet"

12/4 Lewis, "Boom Box: End of the Mass Market" (NYT)

12/6 REVIEW

Syllabus Schedule Questions Project Description ST251 Admin.Sci STS

Image Map