Assistant Director of Digital Marketing

Assistant Director of Digital Marketing
Department:  Communications
Date:  06/15/2020

POSITION VACANCY

Founded in 1813, Colby is one of America’s most selective colleges. Serving only undergraduates, Colby’s rigorous academic program is rooted in deep exploration of ideas and close interaction with world-class faculty scholars. Students pursue intellectual passions, choosing among 58 majors or developing their own. Independent and collaborative research, study abroad, and internships offer robust opportunities to prepare students for postgraduate success. Colby is home to a community of 2,000 dedicated and diverse students from around the globe. Its Maine location provides easy access to world-class research institutions and civic engagement experiences.

In a period of fast-paced progress, Colby is building on its strong foundation while remaining committed to excellence, to supporting students and faculty at the highest levels, and to the College’s deep liberal arts traditions. This new chapter includes the creation of innovative academic initiatives and partnerships, strengthening the connections between the liberal arts and the professional world, revitalizing downtown Waterville, and pursuing significant capital projects for performing arts and athletics. Colby invites applicants to apply for the position of:


ASSISTANT DIRECTOR OF DIGITAL MARKETING

Office of Communications

Full-Time, Exempt, Salaried, Administrative Staff Appointment

The assistant director of digital marketing is primarily responsible for supporting the director of digital strategy through the development and implementation of digital marketing strategies to increase brand awareness for the College. This individual will utilize business intelligence and social listening tools to analyze data; develop strategic social media campaigns and content that are aligned to the College’s marketing pillars; distribute content across multiple platforms; and, engage audiences in conversation across the College’s digital channels.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
  • Maximize the use of business intelligence and social listening software to provide strategic and timely content to segmented audiences
  • Develop, schedule, and execute social media posts across enterprise channels and engage in conversations
  • Monitor brand mentions and continue online conversations through social channels
  • Work aggressively to cross-promote content and maximize engagement with key audiences
  • Build, execute, and optimize social media advertising campaigns across Facebook, Instagram, LinkedIn, Twitter, You Tube, and other platforms
  • Identify and build relationships with appropriate social media influencers and brand advocates
  • Consult and design social strategies for campus partners and major departments
  • Contribute to implementation of social media content strategies around major Colby events, initiatives, and announcements
  • Perform additional duties as assigned; duties, responsibilities, and activities may change at any time with or without notice
QUALIFICATIONS:
  • Bachelor’s degree or the equivalent in education and experience
  • Two or more years of work experience in a related job discipline
  • Experience working with Sprinklr or a similar software system preferred
  • Deep understanding of data, reporting, analytics, and campaigns
  • Ability to learn new platforms and teach others
  • Superior written and verbal communication skills
  • Highly organized, self-motivated, attentive to detail, technically proficient, and dedicated
  • Proven ability to make an impact through work as a member of a diverse community
  • High energy, creative initiative, and flexibility are essential
  • Confidence to exercise discretion while working independently, as well as the commitment to working as part of a team, are expected
  • High level of respect for the kind of learning that happens at a liberal arts college
  • Flexibility in working some nights and weekends is essential
KEY RELATIONSHIPS:

This position has significant interaction with students, faculty, staff, the public, and community.

WORKING CONDITIONS/PHYSICAL REQUIREMENTS:

General open office and campus environment. Position involves sitting, although frequent movement is necessary; ability to lift 25 lbs. Computer usage involving repetitive hand/wrist motion is also necessary.

TO APPLY:

Interested candidates should apply electronically by clicking the "Apply Now" button on the Colby College website. Please submit a letter of interest including salary requirements, resume, and the contact information of three professional references. Materials should be addressed to:

Assistant Director of Digital Marketing - Search Committee
Office of Human Resources
Colby College
5500 Mayflower Hill
Waterville, ME 04901-8855

 

If you experience difficulty uploading your documents, you may submit any .doc or .pdf materials to hr@colby.edu. Please do not submit duplicate materials.

 

To apply electronically send to hr@colby.edu. If you choose to apply electronically you do not need to send duplicate copies by U.S. Mail. If your electronic materials are unreadable we will notify you promptly.

Please see Colby's new Workday Jobs page to apply online.

 
A review of applications will begin immediately and will continue until the position is filled.
 
Colby is a private, coeducational liberal arts college that admits students and makes employment decisions on the basis of the individual's qualifications to contribute to Colby's educational objectives and institutional needs. Colby College does not discriminate in its educational programs or employment on the basis of race, color, gender, sexual orientation, gender identity, disability, religion, national origin, age, marital status, genetic information, or military or veteran’s status. Colby is an equal opportunity employer and operates in accordance with federal and state laws regarding non-discrimination. Colby complies with Title IX, which prohibits discrimination on the basis of sex in an institution’s education programs and activities. Questions regarding Title IX may be referred to Colby’s Title IX coordinator or to the federal Office of Civil Rights. We encourage inquiries from candidates who will contribute to the cultural and ethnic diversity of our college.

For more information about the College, please visit the Colby web site: www.colby.edu.