Director of Creative Services

Director of Creative Services
Department:  Communications
Date:  01/03/2013

Founded in 1813, Colby College in Waterville, Maine, is one of the nation's oldest and best independent liberal arts colleges, enrolling approximately 1,825 students. Colby is a national leader in research and project-based undergraduate learning, and the depth of student-faculty interaction and collaboration is unparalleled. Colby embraces and honors a 200-year tradition of fostering intellectual and personal growth, with graduates emerging as conscientious, committed, and inspired leaders ready to make a profound impact on their world. Colby is a national leader in environmental sustainability and education with award-winning campus greening initiatives and a nationally renowned academic program. Colby invites applications for the position of:


DIRECTOR OF CREATIVE SERVICES
OFFICE OF COMMUNICATIONS


The director will work closely with vice president of communications and the Colby community to help refocus the College’s branding efforts. The director will create strategic and comprehensive branding and marketing campaigns aligned with market research and the College’s strategic objectives. S/he will oversee all creative services requests (design, vendor management, art direction, production, etc.) and will work with the vice president to create, schedule, and ultimately deliver projects that meet the College’s needs.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
• Create and implement a comprehensive and robust visual identity system that will advance and strengthen the College’s brand while appropriately reflecting the scope and breadth of the College’s offerings
• Ensure the integrity of the Colby brand by monitoring adherence to and adapting, as needed, the College’s standards regarding the use of College marks and core marketing/strategic communications messages.
• Foster an innovative and creative environment that is responsive to client and audience needs while ensuring that brand identity standards and brand personality are reflected in all College communications.
• With the vice president, champion the unit’s efforts to create campus-wide understanding of the value of a comprehensive and integrated brand identity, the role all faculty and staff play in creating and managing that brand, and the way that brand can be incorporated effectively in unit and departmental communications.
• Help create and oversee an effective and comprehensive project-management system to ensure the efficient use of unit resources, timely completion of communications projects, and greater transparency and accountability for all parties involved in the production process.
• Supervise the efforts of the senior graphic designer and effectively collaborate with colleagues in editorial, media relations, web, multimedia, and social media programs.
• With senior graphic designer, design and produce high-quality collateral material that conveys core marketing/strategic communications messages in a wide variety of formats for a broad range of audiences (magazine, brochures, print ads, posters, mailers, e-mail campaigns).
• Work with senior graphic designer to optimize all phases of the design process including client meetings, quoting to outside vendors, art direction and design, editorial services, pre-press production, four-color proofing, and on-press supervision.
• Demonstrate outstanding customer service skills and the ability to handle many projects simultaneously under tight deadlines.
• Build, maintain, and inspire positive client and vendor relations.
• Monitor marketing budgets to ensure expectations are met.
• Keep up with industry trends and advances in technology, design, and media. Determine and implement technological changes to increase the functionality of in-house creative services department.

QUALIFICATIONS:
• At least five years’ experience with broad-ranging creative services processes – print, electronic, multimedia, and other
• A sound working knowledge of visual brand architecture and how it can be both controlled and adapted
• Exceptional knowledge of layouts, graphic fundamentals, typography, web advantages and limitations, storyboarding, and ability to translate ideas to design
• Demonstrated ability to manage and prioritize competing needs
• Bachelor’s degree required
• Excellent oral and written communication skills
• Substantial experience with Microsoft Office software, including Word, Excel, and PowerPoint
• A working knowledge of electronic media, including effective web design and basic HTML functions; video editing skills a plus
• Substantial experience with Adobe CS software: InDesign, Photoshop, Illustrator
• Ability to work effectively with clients to translate vision into appropriate design
• Proven ability in negotiating for goods and services and managing graphic designers, printers, promotional marketers, and related service providers
• Demonstrated experience with marketing and branding campaigns required; working knowledge of market research methods and application desirable
• Consistent sensitivity to the client-service and public relations impact of all communications activities
• Demonstrated ability to manage project budgets and expectations
• Unwavering attention to deadlines and detail
• Supervisory experience
• An ability to work collegially under time constraints
• Knowledge to apply best practices in user interface and interactive design

KEY RELATIONSHIPS:
This position has significant interactions with the vice president for communications and key constituents in and outside of Colby.

PHYSICAL EFFORT/ENVIRONMENT:
Position involves sitting, although frequent movement is necessary. Walking, standing, bending, and twisting are required. Computer usage involving repetitive hand/wrist motion is also necessary. General office and campus environment with duties that require the employee interact with senior staff, faculty, staff, students and outside vendors.

Interested candidates may apply electronically by clicking the "Apply Now" button below or please submit your letter of application, resume and the names and telephone numbers of three references to:

Director of Creative Services - Search Committee
Human Resources
Colby College
5500 Mayflower Hill
Waterville, ME 04901-8855

Please do NOT send duplicate application materials.

 
A review of applications will begin immediately and will continue until the position is filled.
 
Colby is a private, coeducational liberal arts college that admits students and makes personnel decisions on the basis of the individual's qualifications to contribute to Colby's educational objectives and institutional needs. Colby College does not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, disability, religion, ancestry or national origin, age, marital status, genetic information, or veteran’s status in employment or in our educational programs. Colby is an affirmative action/equal opportunity employer and operates in accordance with federal and state laws regarding non-discrimination. For more information about the College, please visit the Colby web site: www.colby.edu.