Director of Digital Strategy

Director of Digital Strategy - POSITION FILLED
Department:  Communications
Date:  03/02/2020


Founded in 1813, Colby is one of America’s most selective colleges. Serving only undergraduates, Colby’s rigorous academic program is rooted in deep exploration of ideas and close interaction with world-class faculty scholars. Students pursue intellectual passions, choosing among 58 majors or developing their own. Independent and collaborative research, study abroad, and internships offer robust opportunities to prepare students for postgraduate success. Colby is home to a community of 2,000 dedicated and diverse students from around the globe. Its Maine location provides easy access to world-class research institutions and civic engagement experiences.

In a period of fast-paced progress, Colby is building on its strong foundation while remaining committed to excellence, to supporting students and faculty at the highest levels, and to the College’s deep liberal arts traditions. This new chapter includes the creation of innovative academic initiatives and partnerships, strengthening the connections between the liberal arts and the professional world, revitalizing downtown Waterville, and pursuing significant capital projects for performing arts and athletics. Colby invites applicants to apply for the position of:


Office of Communications

Full-Time, Exempt, Salaried, Administrative Staff Appointment

The director of digital strategy will develop and implement a strategic plan for maximizing Colby’s digital impact and position the College as the leader across higher education in the use of digital communications tools. The successful candidate will envision, develop, and deliver reimagined online, video, and social media communications and engagement efforts highlighting Colby’s unique strengths and exciting momentum.

Responsible for supervising a social media and web team, the director will coordinate communications and outreach across a suite of digital platforms, study and track digital analytics, and work closely with colleagues across the College to improve digital communications and engagement with multiple audiences.  

The director will serve as a strategic leader in using digital communications tools to elevate Colby’s reputation and strengthen relationships with its many stakeholders. The successful candidate will also coordinate with internal and external stakeholders to design, plan, and implement digital campaigns that support Colby’s distinctive strengths and priority initiatives. We encourage inquiries from candidates who will contribute to the diversity of our College, including its cultural and ethnic diversity.

  • Lead the development of a digital communications and marketing strategy for Colby, with clear objectives that support the strategic goals of the College
  • Create digital campaigns across multiple outreach platforms that will share and highlight the efforts and excellence, impact, and diversity of the Colby community
  • Design, develop, and execute online, video, and social media strategies that engage multiple audiences
  • Lead efforts to develop and integrate clear and consistent messages that advance Colby’s distinction
  • Coordinate digital communications across the College, managing multiple projects at any given time
  • Collaborate with internal and external stakeholders to identify opportunities for communications that distinguish Colby and its unique story
  • Supervise a team of social media, web, and data and analytics professionals responsible for elevating the College through digital channels
  • Implement performance metrics, assessment tools, and emerging technologies to ensure continuous and consistent improvement of Colby’s digital presence
  • Utilize digital platforms and software programs to track, evaluate, and improve messaging and outreach
  • Monitor traffic and content interaction of audiences, with a particular focus on multi-platform engagement and consistency of experience
  • Perform additional duties as assigned; duties, responsibilities, and activities may change at any time with or without notice
  • Bachelor’s degree or the equivalent in education and experience
  • At least four (4) years of progressively responsible experience in creating and managing digital content
  • Experience in executing a range of communications and/or marketing initiatives successfully
  • Ability to use analytics to inform decisions; strong research and electronic communications skills, including interpretation of data and trends
  • Creative and strategic thought process with the drive to work independently as well as a track record of collaboration, innovation, and the ability to make an impact through work as a member of a team and diverse community
  • Intellectual curiosity and relationship building skills to collect relevant and topical knowledge about trends, movements, and planning to help advance national and international traffic, translate concepts and data into digestible formats for a broad range of audiences, and capitalize on emerging opportunities
  • Excellent writing, editing, analytical, and strategy development skills including the ability to collect, review, synthesize, and present information across varied digital communications platforms
  • Extraordinary degree of self-motivation, dedication, commitment, and energy
  • Excellent time-management skills with the ability to handle multiple priorities simultaneously
  • Strong and open communicator able to work across departmental teams to execute plans and maximize impact
  • High level of respect for the kind of learning that happens at liberal arts institutions, and a commitment to contributing to make Colby one of the leading colleges in the world

The director will serve as part of the Office of Communications leadership team. This position has significant interaction with faculty, staff, students, and outside constituents.


General open office and campus environment. Position involves sitting, although frequent movement is necessary. Computer usage involving repetitive hand/wrist motion is also necessary.


Interested candidates should apply electronically by clicking the "Apply Now" button on the Colby College website. Please submit a letter of interest including salary requirements, resume, and the contact information of three professional references. Materials should be addressed to:

Director of Digital Strategy - Search Committee
Office of Human Resources
Colby College
5500 Mayflower Hill
Waterville, ME 04901-8855


If you experience difficulty uploading your documents, you may submit any .doc or .pdf materials to Please do not submit duplicate materials.

A review of applications will begin immediately and will continue until the position is filled.
Colby is a private, coeducational liberal arts college that admits students and makes employment decisions on the basis of the individual's qualifications to contribute to Colby's educational objectives and institutional needs. Colby College does not discriminate in its educational programs or employment on the basis of race, color, gender, sexual orientation, gender identity, disability, religion, national origin, age, marital status, genetic information, or military or veteran’s status. Colby is an equal opportunity employer and operates in accordance with federal and state laws regarding non-discrimination. Colby complies with Title IX, which prohibits discrimination on the basis of sex in an institution’s education programs and activities. Questions regarding Title IX may be referred to Colby’s Title IX coordinator or to the federal Office of Civil Rights. We encourage inquiries from candidates who will contribute to the cultural and ethnic diversity of our college.

For more information about the College, please visit our web site: