With a lighter course load and a rapidly approaching deadline for business plan
submissions, January was perhaps the most critical month for idea development
and discussion. Contestants used the Jan Plan Flea Markets to focus on specific
aspects of their business plans, including target markets, product differentiation
and distribution channels. In our roundtable discussions, students were able to pose
questions to their peers and learn from fellow contestants’ past experiences in these
areas. Along with the feedback contestants received during these meetings, many
were able to take major steps towards completing their business plans.
We look forward to continuing our Flea Market series in the coming weeks. The
focus of Spring Flea Markets will be preparation for Venture Capital criticism.