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A couple of years after graduation, Jon Hubbard and Doug
Maffucci, sharing an apartment in Portland, Maine, made "a fairly conscious
decision" to do some kind of business together based on things they enjoyed,
outdoor activities especially. "We wanted to live in Maine," said Hubbard. "The
question was, how can we make a living?" Avid cyclists, they opted for a
bicycle rental business in Bar Harbor because of the town's quality of life.
Six or seven years later they sold out--"You get stale in a business after a
time," Hubbard said--moved into real estate, opened The Lompoc Cafe in 1989 and
two years later got the capital to begin producing Bar Harbor Real Ale to
supply the Lompoc and to sell wholesale. From a one-barrel, 31-gallons-a-day
beginning, the Atlantic Brewing Co. has expanded and this year will produce
about 50,000 gallons of both aged and fresh ales.
It's a small, high-tech operation, says Maffucci, but it produces a lot of
beer. Their selling season is May 1 to New Year's Day, and they make aged ales
between February and May, so even though it's a slower paced business in the
winter it's year-round. They "can't make enough beer in the summer," Maffucci
says, and have to rely on the aged ales to carry them through "an insatiable
demand." Although their beer is sold around the country, half is sold right on
Mount Desert Island, keeping their marketing costs low. "It's like an old milk
route, very personal," Maffucci said. The pub, restaurant and brewery together
employ about 30 people at the summer peak, which Maffucci calls "a nice
business, a nice scale." Despite a phenomenal growth rate in the brew pub
market, their aim is to stay only within the state, he says, discounting "the
American drive to make 'em bigger and better. The whole point of the industry
is that it's fresh and local. It's proof that you can make a good local beer, a
true beer."
Maffucci feels that he and Hubbard could take the plunge on their bike rental
and other enterprises together because Colby "was an eye-opener to
opportunities, to learning about what you could do. I had friends whose
families were in business on a grander scheme. That opened me to people and the
world," he said. "At Colby we understood that it could happen."
"Having an education, you can do research," said Hubbard, an administrative
science major, remembering how they moved from the bicycle business into the
restaurant and brew pub. "You're open to ideas, to what ideas might work where
you're located. Others here are intelligent but maybe a bit . . . provincial?
We didn't invent the brew pub," he said, "but we could see it's importance, and
we made it happen."
All colleges have their legends, but it's doubtful that many have
institutionalized the concept of serendipity as Colby did with President Robert
Strider's talk to generations of entering classes: you go to the library, look
for a book and stumble across another book that leads you to your life's work.
Hubbard says he can't recall whether he actually ever heard President Strider's
"serendipity speech," but he knows that everybody knew it, and he thinks "maybe
that's the common thing in the Colby mind."
Hubbard says his and Maffucci's projects, not always financially successful,
have created tension from time to time, but he thinks perspective for the long
range gets the partnership through. "It took me a long while to accept the fact
that he was Italian," Hubbard jokes. "I make light of that, but it's important
to have a sense of humor." And, he said, "Part of what's essential, in business
or in personal life, is a sense of trust. Not everything's going to go your
way. You need an open mind, you need to be willing to listen, be open to give
and take, try it and see how it goes. You may not agree on everything, but keep
in mind that you're in this together for the long run."
Even though they weren't thinking of families back when they started out,
both married about the same time in the mid '80s and, says Maffucci, understood
each other's changes. They agree that Bar Harbor, a small town with a
cosmopolitan summer population, turned out to be a great place to raise a
family, too. "I'd go back to the serendipity speech," Hubbard said. "Follow
things that are good in business and marriage both. The mind is new and fresh
and active." He cites the bottle business they've developed as a spin-off from
the brewery. Maffucci says they collaborated with Colby junior Tom Moffitt on a
Jan Plan project to test for impurities in yeast strains from Europe and to
ensure that their fermentations are free of contaminants. Moffitt, under the
guidance of Associate Professor of Biology Frank Fekete, set up a testing
laboratory at the brewery and taught Hubbard and Maffucci procedures for
conducting the tests themselves. "It's a real practical thing," said Maffucci,
a history major, anticipating refreshing biology lab skills he'd learned at
Colby. "I really think small business allows you to pursue a breadth of
knowledge."

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