elationships with counselors and school administrators are crucial to maintaining Colby's presence in the New York area, which commands attention from the nation's top colleges and universities. Some private New York schools are visited by 150 or more college representatives. "As you can imagine, competition for these students is quite keen," Beverage said. "If you don't have good relationships with the counselors you run the risk of being overlooked because there are so many quality schools sending people."
Beverage needn't worry. Judging from the reception of officials at schools throughout the city, he is among the most well-liked college representatives on the circuit. At The Chapin School, veteran college counselor Louise Henderson--who operates a summer camp in Maine--was demonstrably delighted to see Beverage and assured him that this year's group of students was first rate. "This is the best class we've had in fifteen years and you're seeing the best of the group," she said.
Photo: montage of pictures from Parker's trip
Six plaid-skirted girls joined Henderson and Beverage in the wood-paneled sitting room beneath a portrait of a former Chapin headmistress. Henderson repeatedly endorsed Colby as Beverage described it. "The faculty are excellent--very, very good," she emphasized. And when a student asked about the winter, Henderson chimed in, "Oh, you'll be so busy you won't even notice."
All over the city, Beverage encountered old friends anxious to deliver students for Colby. At The Collegiate School--the oldest prep school in the country, founded in 1638--Beverage was squired through the halls by college counselor Bruce Breimer, who couldn't stop talking about a senior he said would solve basketball coach Dick Whitmore's need for a point guard. "Great kid. . .super work ethic. . .you would love this kid. . .he's such a worker. . .solid student," Breimer said in a rapid-fire New York accent. And a "solid student" at Collegiate--where the median SAT score is 1340--is a prized student. Three Collegiate students huddled with Beverage in a tiny classroom. Two of them missed the team bus and made special travel arrangements to their soccer playoff game so they could hear about Colby.
The Nightingale-Bamford School college counselor Joyce Mitchell, who calls Beverage "one of my favorite people," also was excited about the students she had to offer. "This is a good group," she said. Then, in a conspiratorial whisper, she added, "I think a couple of them have already decided on Colby." She was right. Senior Jenny Tanenbaum, who had recently returned from visiting the College, gushed about her experience. "I absolutely loved it," she told Beverage. "It was like this picture I had in my mind about where I want to be."
Mitchell says Beverage, with whom she has worked for nearly a decade, is a good example of an admission officer who puts students first. "When you connect with a representative--like I do with Parker--you both view it as an educational process rather than somebody trying to sell something to somebody else. We make decisions based on whether Colby would be a good match for a student. We trust each other.
"Parker puts the student in the center. I know that when he works with my students he is looking out for them, not just for his institution," she said.
Beverage says that while his friendships with counselors are important, Colby's cachet as an academic institution undergirds each relationship. "I could be best friends with every counselor in the city, but if Colby weren't a good school they wouldn't recommend it to their students," he said.
By 4 p.m. Beverage had completed his first day of visits, and he began the long walk back to the hotel. A few hours later, he was back on the East Side for dinner at Zucchero, an Italian restaurant owned by Libby Corydon-Apicella '74 and her husband, Giovanni Apicella. When the maitre d' learned that Beverage was from Colby, he produced a glass of anisette, compliments of the house. Making such a connection is a pleasant byproduct of admission travel, according to Beverage. "When we're on the road we're representing Colby, not just the Admissions Office," he said. "We try to be ambassadors for the College whenever we can."
Day Two was a long one--with a 50-block walk to the Upper West Side and five schools to see and not much time between visits. The appointments were stacked so closely that Beverage couldn't squeeze in a lunch break. By 3:30, he had walked several miles between schools, all in a steady drizzle. His voice was fading, his shoes were soaked and his clothes were damp. All part of the job, he said. "You have to be prepared to deal with inclement weather, mishaps of every description, whatever happens. This is where experience comes in handy. Just about everything that could happen to a person on the road has happened to me," Beverage said, chuckling. "I've gotten lost, gone to the wrong school, spilled things on my pants, you name it."
On the final day of his visit, Beverage drove out of the city to the leafy suburbs of Westchester County. At Horace Greeley High School in Chappaqua, he was met by Esther Gates '57, the school's college counselor, and volunteer Judy Corr, the mother of Colby student Michael Corr '98. Two years ago when Beverage visited Horace Greeley, seven students eventually enrolled at Colby, the most from any school that year. The turnout was good again this time; eight students gathered to listen.
Beverage wrapped up his New York trip with an early afternoon high school visit and a harried drive through rush hour traffic to LaGuardia in time for a 4:30 flight home. Settled in his seat on the plane, he reflected on the trip. "I really enjoy coming to New York because I have a lot of old friends here, and also because it's such an exciting place to spend a few days. But even more than that, I enjoy talking about Colby and meeting these students, some of whom will be walking around our campus next fall. The real rewards from this work come when you help a student connect with Colby, and that connection leads to a fulfilling college experience for them and, really, to a life-long relationship with Colby. In a sense, this is where it all begins."

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