Event sponsors interested in additional external publicity may wish to contact local media outlets. To consult with the Office of Communications about publicity options, contact us at extension 4350 or firstname.lastname@example.org.
Bangor Daily News
WABI-TV 5 (CBS)
WLBZ-TV 2 (NBC)
WVII-TV 7 (ABC)
Portland Press Herald
WCSH-TV 6 (NBC)
WGME-TV 13 (CBS)
WMTW-TV 8 (ABC)
Generating an audience is a critical part of event planning, and on-campus publicity is by far the most important component. Students, faculty, and staff make up more than 95 percent of almost any audience for Colby events. Here are some ways to reach them and the broader community.
The room-scheduling software managed by the Scheduling Office generates a comprehensive events calendar. Complete the online event request form to reserve a room and ensure a listing in the calendar. Including an informative, well-written description will help drive people to your event.
Featured Events Calendar
The Office of Communications maintains an online featured events calendar highlighting events that are open to the public. These events are also disseminated to the press via a monthly e-newsletter. To have your event considered for inclusion, e-mail event information to the Office of Communications at email@example.com.
To post an announcement, visit the ITS site and click on the “General and Official Notices” link on the right.
Reaching out to individuals and groups that have an interest in the topic may be one of the best ways to attract an audience. Having professors encourage (or require) students to attend is effective, students say.
Posters and Table Tents
The student handbook’s posting policy explains restrictions (e.g., no posters on glass surfaces, no duct tape, tacks only on bulletin boards). Table tents must be approved by the dining hall manager before they can be placed in dining halls or the Spa.
A description of the event on the sponsoring department’s website is valuable because notices (posters, for example) can provide basic information and refer people to the web for more details.
WMHB Radio and the Colby Echo
E-mail Colby’s radio station at firstname.lastname@example.org to request that your event is included in an on-air reading of campus events. Pitch your event to the editors of Colby’s student newspaper at email@example.com.