Marketing sustainable products to a more mass consumer audience has had ups and downs over the past two decades. While we all have the best intentions to reduce our impact on the environment, unfortunately we don’t always act. Many sustainable products have failed to gain mass appeal. Why is this the case? Doug will share his experience and lessons learned leading marketing for big global brands and also smaller start-ups. From the spectacular failure of the General Motors EV1 (electric vehicle one), to the iconic jean brand Levi’s to his most recent experience leading Nest marketing, Doug will bring to life three sustainable marketing case studies.
Doug Sweeney, Chief Marketing Officer Nest/VP Marketing Google Doug has more than 20 years of experience leading marketing for iconic, global brands like Levi's, Adidas and General Motors EV1. He is currently the Chief Marketing Officer at Nest, an Alphabet company, and leads brand strategy, advertising, ecommerce business, social media, PR, channel, and partner marketing. Doug has led Nest marketing from the early days as a small garage start-up though the Google acquisition. Prior to joining Nest, Doug was VP of Global Marketing for Levi's and architect of the Go Forth campaign and was selected by Advertising Age as one of the Top 50 – Innovative Marketers today.
Before Levi's, Doug was the Managing Director of the Adidas business at TBWA/Chiat/Day. Doug is a senior advisor to Google Ventures, startups like Modsy, and is a member of Marketers that Matter. He is a guest lecturer at Stanford University School of Business and University of California, Hass School of Business.