Lloyd Thacker, director of the Education Conservancy, continues to urge colleges to opt out of the U.S. News reputational survey. “William D. Adams, president of Colby College, said he was sympathetic to Mr. Thacker’s letter, but needed to discuss it further with the college’s board members, whom he described as having an array of opinions about U.S. News. … ‘It’s not just a personal or presidential matter,’ he said.