Opponents of same-sex marriage produced advertisements showing children learning about homosexuality in schools. “‘It was very effective. It’s drawing on the fears of the unknown,’ said Sandy Maisel, director of the Goldfarb Center for Public Affairs and Civic Engagement at Maine’s Colby College. ‘There’s no evidence that it’s going to happen, but there’s very clear evidence that it’s an effective campaign tactic.'”

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Associated Press, Nov. 1