Protecting the Earth 2.0: How Companies Can Lead the Next Wave of Sustainability

Posted by: Noah VanValkenburg (navanval@colby.edu) on Sun, April 17, 2011, 3:22 p.m.
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Adam Werbach, environmentalist and author of Strategy for Sustainability: A Business Manifesto, will share insights into how companies can lead the way in efforts toward sustainability.  Werbach was the youngest ever national president of the Sierra Club at the age of 23, then went on to found a company called Act Now Productions, consulting to nonprofits and working with corporations that wished to green their enterprise.  In 2008, Act Now joined the global advertizing firm Saatchi & Saatchi, where Werbach is now the Chief Sustainability Officer consulting with large corporations and directing sustainability efforts worldwide in 80 countries.

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