PPEP Career Advising Resources LinkedIn


LinkedIn is a social media tool, like Facebook, but differs because this is where you present yourself professionally. LI allows only 1 picture and has a culture of helping others by sharing information through connections, groups, and company profiles.

With over 330 million people on LinkedIn and most of them in professional positions, Colby students need to learn what LinkedIn is and how to leverage the power of LI in your future.

Why LinkedIn?

  • Create a professional online presence
  • Identify Colby alumni to network
  • Identify groups that are discussing topics of interest
  • Research companies
  • Find employment

As a Colby student, you want to ensure you have presented yourself as professionally as possible. Below are tips on how to create / improve your LI profile.


**This rubric defines the minimum standards a Colby student must have to be approved to the Colby Professional Networking Group (formerly Colby Alumni & Friends) group.


To EDIT, simply go to your Profile page and click on EDIT PROFILE.

Picture:  You should have a professional looking picture of yourself, preferably with a blank background. i.e. not taken at the formal dance.  Do a quick search for people on LI and see how their pictures show up for ideas.  Not too close.  Not too far away.  Not too busy in the background.

Recruiters are reticent to refer a good candidate with a poor photo to a hiring manager. A poor photo includes sports vehicles, boats and yachts, beach scenes, you in an evening gown or tux (yes – no tuxes unless you are applying as a host for an awards show). Look like you are going to work, not be on a perpetual vacation. Send a visual message that you are serious.

Tag Line:  The area immediately under your name is your ‘tag line’ and is pulled automatically from a section in your profile with your most current position.  Use this section to highlight two things, (1) that you are a Colby student and what year you are in (2) your career interests OR skills you would like to use in a job OR your passions.

Example:   Colby College Junior | Passionate about making a difference in the world
Colby College Junior | Excellent Writing Skills | Research |

Summary Section:  Think of this section a bit like your cover letter.  This is an area you can write about yourself, strengths, passions, interests, etc… that you would NOT find on a resume. Keep it short, bullets work well, and think of ways to set yourself apart from the other college students looking for employment.

Customize your LinkedIn Address:  You can change your LinkedIn address once.   You can then add it to your resume, business cards, and/or in your email signature.

  • Log-in and choose “Edit Profile” under the “Profile” tab. You should see below your picture a web address link. Here, you choose “Edit” that is to the right of the link.
  • Simply put in your name or if your name is taken, use your name with a simple number after it.
Experience Section:  This is the one area that will look much like your resume.  You can add a few ‘bells & whistles’ here, but start with replicating what you have on your resume for experience.


Skills Section:  Take some time and look at people’s profiles who are working in the industry / occupation you are interested in.  Check out their SKILLS listed and if you have those same skills, add them to your section.  Think about the top skills employers are looking for as this is the section RECRUITERS search for candidates.

Additional Resources: