Alison Zak ’18: Brand/UX Writer at Nift

I’m a Brand/UX writer at the startup Nift, where I work on anything from emails, press releases, website and app copy, to user experience research and testing, to personalized care for our partner businesses.

Writing in my career is a lot more about doing research and testing to learn what to write, rather than just writing itself.

A ‘fun’ interesting facet of my job is that because my company partners with local businesses, I’ve gotten to explore tons of Boston small businesses for work on my quest to find the best smoothie around.

I’m really appreciative of the English department for two reasons. First and foremost, I feel like it gave me the command of and creativity with words to jump into copywriting without being traditionally trained for that. I also wouldn’t be where I am if my professors hadn’t encouraged fun with words, and creative exploration for where and how to express my ideas.