Dakota Rabbitt ’14: Senior Account Executive at Genuine

I’m a Senior Account Executive at Genuine Interactive, a Boston-based advertising agency. I’m also a freelance writer. Previously, I was an Account Executive at BBDO Worldwide in New York City.

I work in a very creative environment, surrounded by copywriters and visual designers. While I work on the client services/business development side, the skills I honed during English courses at Colby, like critical thinking and clear writing, have helped me in my career immensely. The ability to write a terse, understandable, and actionable email is a lost art in the professional world.