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On Thursday, March 7, at Colby College in Waterville Brie Williams will talk about how advertising fits into today’s economic and social structure. Williams is a senior account supervisor for Arnold Worldwide in Boston. The event will begin at 7 p.m. in the Robins Room of Roberts Building. It is open to the public and free of charge.
Williams has worked on brand development, retail marketing and strategic planning for McDonald’s, Talbots and Target. Her recent marketing projects include the Talbots.com site launch, the repositioning of Talbots Kids and brand and marketing development for Target’s smart credit card. Williams is currently working on a new integrated marketing campaign for Fidelity Investments.
Williams is a member of the Women’s Insight Team at Arnold Worldwide, which is dedicated to making marketing connections with women. She earned her bachelor’s in journalism from Southern Methodist University and her master’s in marketing communications and advertising from Emerson College.
This lecture is sponsored by the Ambassador Program of the Advertising Educational Foundation. The program sends high-level, seasoned advertising or marketing executives to colleges and universities across the country to discuss the advertising process. For more information contact Colby’s Office of Career Services at 207-872-3343.