“Surprisingly, new magazines targeted to prospective students — the so-called digital natives — are still launched in a print format to complement admissions web portals. … Launched in March 2007, the InsideColby magazine and website serve the same goal in a complementary way: engaging prospective students via rich content produced by their older peers currently attending Colby. The magazine comes out only three times a year, but the website featuring audio and video podcasts, blogs, and photo galleries changes every week, keeping things fresh, interesting, and more interactive.”