Halloween costumes for boys emphasize big, powerful, and tough. “‘Halloween is about the stark commercialization of gender,’ said Lyn Mikel Brown, a professor of education at Colby College and one of the authors of Packaging Boyhood who earlier cowrote Packaging Girlhood. ‘You can hardly find a costume now that doesn’t have this padding,’ she said. ‘It’s about that look and that idealized male body.'”