Colors

Using Colors

To obtain optimal colors for screen (HEX and RGB) and print (CMYK) spaces, we have in many cases chosen colors that are not direct translations from one space to the other.

Please use the values we have provided for each medium rather than converting a color within an application.

HEX and RGB colors are for graphics to be used on screens, such as websites, emails, PowerPoint and Google slides, and digital signs
CMYK and PMS (Pantone Matching System) spot colors are for printed pieces or merchandise, such as posters, brochures, T-shirts, mugs, etc.
- CMYK colors are supported directly when using Adobe CC applications.
- PMS solid colors are single-color inks used for print and merchandise and require special licensing from Pantone.
- Colors are provided for coated and uncoated paper. Use the coated colors for merchandise.
- Your print vendor is the best source of information for their specific printing process.

Colby Colors

Colby Blue

Our alumni and students know Colby by its distinctive and vibrant blue that has become synonymous with the College. When used consistently and accurately, this blue says “Colby” without the use of text or imagery, strengthening the impact and authenticity of the brand.

Colby Blue is the primary color used for all branding, including logos and athletics.

Colby Blue is always used on a white background
Colby Gray is used for special purposes and as an accent color
Please avoid combining accent colors directly with Colby Blue in a design or logo

Colby Blue
HEX: #002169
sRGB: 0 33 105
CMYK coated: 100, 85, 0, 39
CMYK uncoated: 100, 89, 0, 14
PMS Solid Coated: PMS 280 C
PMS Solid Uncoated: PMS 281 U

Gray Tones

A specific range of colors are used to complement Colby Blue.

Meant to be used for adding accents and highlights to a page or design, while allowing Colby Blue to play a lead role

Colby Gray
HEX: #9EA9B0
sRGB: 158 169 176
CMYK coated: 40, 24, 15, 3
CMYK: uncoated: 39, 23, 15, 6
PMS Solid Coated: 7543 C
PMS Solid Uncoated: 7544 U

Blue Black
HEX: #1A2D38
sRGB: 26 45 56
CMYK coated: 100, 58, 21, 92
CMYK uncoated: 74, 56, 26, 63
PMS Solid Coated: 7547 C
PMS Solid Uncoated: 7547 U

Dark Blue-Gray
HEX: #707682
sRGB: 112 118 130
CMYK coated: 53, 34, 22, 10
CMYK uncoated: 39, 23, 15, 6
PMS Solid Coated: 7544 C
PMS Solid Uncoated: 7544 U

Light Blue-Gray
HEX: #DCE4E2
sRGB: 220 228 226
CMYK coated: 10, 3, 0, 0
CMYK uncoated: 9, 2, 0, 0
PMS Solid Coated: 7541 C
PMS Solid Uncoated: 7541 U

Accent Colors

Accent colors are best used when limited to links or adding touches of bright color to a page.

Blue-black and blue-gray colors are best for section blocks or toned-down text
Warm red is limited for important messages and message blocks, allowing important or emergency messaging to stand out on a page
Avoid combining accent colors directly with Colby Blue in a design or logo

Deep Yellow
HEX: #EEB808
sRGB: 238 184 8
CMYK coated: 0, 22, 100, 0
CMYK uncoated: 0, 9, 100, 0
PMS Solid Coated: 7549 C
PMS Solid Uncoated: 7548 U

Bright Blue
HEX: #5d8EE5
sRGB: 99 144 198
CMYK coated: 69, 34, 0, 0
CMYK uncoated: 70, 39, 0, 0
PMS Solid Coated: 279 C
PMS Solid Uncoated: 279 U

Notification Red

The warm red is limited to use for important messages and message blocks.

Allows important or emergency messaging to stand out
Please do not use it as an accent color

Notification Red
HEX: #DD3C27
sRGB: 221 60 39
CMYK coated: 0, 95, 100, 0
CMYK uncoated: 0, 85, 100, 0
PMS Solid Coated: PMS 485 C
PMS Solid Uncoated: PMS 485 U

Dare Northward Colors

The Dare Northward brand color palette breaks down into two parts:

Primary colors: Colby Blue and White
Secondary colors: Cream, Tan, Teal, and Neon Green

The secondary color palette should be used as accent colors to bring a pop of color to brand communications. Not all secondary colors should be used in combination with one another on a single execution. Ideally, these colors would be used in longer-form pieces to bring a sense of variety to an overall piece.