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Academics

Academics

Jan Plan 2025 courses in collaboration with the Halloran Lab for Entrepreneurship:

Coming soon. Please check back in the fall for more information.

 

Jan Plan 2024 courses in collaboration with the Halloran Lab for Entrepreneurship:

297Fj  Regenerative Entrepreneur: Transformative Innovation for Survival, Three credit hours. Instructor: Robert Martin

Solve real business cases to learn to think like CEOs, understand finance, market strategies, and tools for creating regenerative cultures. Course includes a lab to create ventures designed to regenerate our planet and civilization by addressing a global issue to be presented to a panel of investors and experts. Develop confidence as a leader to identify cultural, social, and technological innovations and transformations that will bring human activity and the planet’s life support systems into a mutually supportive regenerative relationship rather than an erosive and destructive one. Guests include CEOs of regenerative companies.

Course highlights for 2024:

  • Students examined case studies focused on the Spanish vintner Familia Torres grappling with the impact of climate change on their centuries-old vineyards; General Mills’ strategy to place one million acres of farmland under regenerative agricultural practices; B Lab’s efforts to craft a new kind of corporate governance through B Corps certification; the impact of Unilever’s acquisition of Vermont-based Seventh Generation; the disconnect between the stated values of Google and fractures in its corporate culture; and, ways spent nuclear fuel rods could be utilized in generating electricity through new technologies.
  • Neil Kiely, CEO of Androscoggin Bank in Lewiston, joined the class discussion on the B Lab case to talk about his bank’s process to become certified as a B-Corp and how that change impacted the bank and deepened its relationship in the community. Chris Lyon, Senior VP and Director of Corporate Impact for Androscoggin Bank, came to share his experience at Seventh Generation during Unilever’s acquisition process.
  • Chris Lyon, Fred Lipp, attorney at BernsteinShur, and Jeremy Barron provided feedback on the last day of class when students presented their projects. Ideas included Sunbox, a window solar collector; Flow, an AI-powered counseling service; FarmStainable, a consulting practice for regenerative agriculture; Kennebec Farms, a vertical farming operation adapted for abandoned mills in Maine’s food deserts; Silk Heart, a tee shirt design business with a nonprofit devoted to supporting victims of DUI accidents; and a nonprofit distributing Maine-made window box gardens for urban dwellers. 
  • Guest judges selected Flow as the Most Innovative venture; Silk Heart as the venture Most Likely to Succeed; and, SunBox as the best example of using regenerative principles.

148j From Idea to IPO: Business Strategy Basics for Next Gen Titans, Three credit hours. Instructor: Graham Powis

This course poses a key question: why do some organizations succeed and others fail? Through the lens of recent and historic initial public offerings (IPOs) including Airbnb, Allbirds, Lyft, NetFlix, PayPal, Rivian Automotive, Robinhood, Snap, Uber and others, students will focus on the concept of sustainable competitive advantage. Beginning with the basics of strategy, students will assess how entrepreneurs take an organization from an idea to an IPO. The class will ponder the decisions made along the way and ask why some firms choose to complete an IPO, while others remain private. Through the use of case studies, students will work in teams and will analyze companies that have succeeded and failed in complex and dynamic environments. The course will conclude with student-led mock board presentations.

Course highlights for 2024:

  • Read “Hangry: A Startup Journey” by Mike Evans, detailing the foundation, growth, and IPO of GrubHub.
  • Studied “Problem Hunting: The Tech Startup Textbook” by Brian Long.
  • Analyzed a Stanford Graduate School of Business case study on Netflix’s IPO.
  • Reviewed a Harvard Business School case study on Gracious Eloise focusing on its early funding stages.
  • Listened to a “How I Built This” podcast episodes on S’well and ClassPass
  • Engaged with Harvard Business School materials on SWOT analyses and Porter’s five forces.
  • Explored IPO-related blogs on GrubHub and Redfin.
  • Discussed a variety of companies, including Amazon, Amer, Birkenstock, Buffalo Wild Wings, Cava, Chewy, Chipotle, Stanley, Tesla, Uber, Whoop, Zappos, and more over four weeks.
  • While in New York, saw the musical “Hamilton” and reflected on the themes of entrepreneurship, impact, disruption, and finance in the 1700s.
  • Students wrote two papers and made two team presentations. One 30-minute presentation related to an analysis of a completed IPO and one 40-minute presentation focused on providing advice to a company that hasn’t yet completed an IPO.
  • Students updated their classmates each day on the latest goings-on in the business world and applied various concepts covered during our course (e.g., SWOT analyses, Porter’s five forces, value chain analyses, resources-based analyses and Porter’s generic strategies)

     Guest Speakers:

  • Jeremy Barron ’00, Director of the Halloran Lab for Entrepreneurship, Colby College (In Person)
  • Glenn Rieger ’80, General Partner, NewSpring Capital (In Person)
  • Bobby Donohue ’17, Vice President, Brookline Capital Markets (In Person)
  • Hayden Edwards ’22, Analyst, Brookline Capital Markets (In Person)
  • Jay Winthrop, Managing Member, Principal, Douglass Winthrop Advisors (In Person)
  • Andrew Weinberg P’26, Chief Operating Officer, Principal, Douglass Winthrop Advisors (In Person)
  • Josh Huffard, Principal, Douglass Winthrop Advisors (In Person)
  • Tim Geisenheimer ’06, EIR, Lunar (In Person)
  • Jack Cohen ’15, Vice President of Content and Engagement, General Catalyst (In Person)
  • Mary Biggins ’05, Co-Founder, MealPal (In Person)
  • John Souter, Principal, Rail-Splitter Capital Management (In Person)
  • Eric Solash P’25, Managing Director, Brookline Capital Markets (In Person)
  • Eloise Bune, Co-Founder, DayNew 

197j  History of Digital Culture, Three credit hours.  Instructor: Mark Johnson

Digital culture moves extremely fast, causing exponential growth, massive breakthroughs, and ever-present interconnectedness. On the other hand, it leaves many of our historic societal norms fragile and makes us question if we can handle such a rapid pace of change. This course will examine key episodes of the history of digital culture, studying the trends, people, patterns and companies that have defined digital culture. We will unpack historic digital achievements, look for patterns, and become practitioners of our rapidly changing world, gaining a greater understanding of what technological innovation might unlock next for our society.

Course highlights for 2024:

  • Studied the 4 eras of digital culture:
    • 1983 – 1993: PC Era
    • 1993 – 2003: Web 1.0 Era
    • 2003 – 2013: Social/Mobile Era
    • 2013 – 2023: AI & the Exponential Age
  • Learned and applied 37 concepts of digital culture.
  • Engaged with curated media from the last 40 years to understand the progression of digital culture.
  • Discussed future technological innovations and their potential societal impacts, using patterns from past digital culture eras.
  • Created and shared edutainment videos on digital culture concepts
  • Completed a final exam that required applying digital culture concepts and submitting answers in a digital-era appropriate format and style.   

     Guest Speakers:

  • Jeremy Barron ’00, Director of the Halloran Lab for Entrepreneurship, Colby College (In Person)
  • Richard Ault, former Product Manager and Chief Compliance Officer at Napster (2000-2002)
  • Igor Jablokov, Founder of Yap (acquired by Amazon and integral to Alexa’s development) & CEO of Pryon Inc., an AI startup.

297Kj  Qualitative Research Methods for Customer-Centric Design, Three credit hours.  Instructor: Karen Macke

This course is essential for entrepreneurs who want to create products and services that customers love. In todays market, customer-centricity is everything. You need to understand your customers needs, wants, and pain points in order to develop products and services that resonate with them. This course will teach you the qualitative research techniques that entrepreneurs use to design customer-centric solutions. You’ll learn how to conduct interviews, focus groups, usability testing and other methods to gather insights from customers. You’ll also learn how to analyze and interpret this data to develop user-centered products and services.

Course highlights for 2024:

  • Students developed a deep understanding of qualitative research methodologies and their importance in creating customer-centric designs.
  • Gained skills in choosing, applying, and adapting different qualitative research techniques such as interviews, usability tests, focus groups, and ethnography.
  • Explored the practical and ethical aspects of conducting qualitative research within the context of design.
  • Learned to analyze and interpret qualitative data to improve design decisions and enhance experiences for customers and stakeholders.
  • Within design teams students presented workflows, showcasing stakeholder maps, personas, empathy maps, and findings from qualitative research and integrated these insights into future design iterations using the Lean Canvas method.

JP248  Better Capitalism: Startup Design in Waterville, Three credit hours.  Instructor: Thom Kennon

Since the industrial revolution, capitalism has become the dominating apparatus within which humans exist across the globe. The acceleration of neoliberalism and the global financialization of capital have combined to create a generalized condition in which critics suggest – It is easier to imagine the end of the world than an end of capitalism. Given the accelerating global climate crisis, we may not have to imagine either. This course suggests the potential for an emergent form of value creation in the world of people and businesses, one perhaps understood as better capitalism. This course asks student teams to develop an in-market experiment in imagining and building a start-up business. Previously offered as JP297 (Jan Plan 2023).