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Editorial Style Guide

Consistent style and usage are essential to conveying quality and professionalism in our written communications. Click below for a guide to Colby standards on capitalization, punctuation, and more.

View Style Guide

Typography

Ensure you’re using the right fonts for your project. Learn about proper typography usage below.

Browse Colby Fonts

Questions?

Contact the Office of Communications.

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Ordering

Placing Orders

Needing business cards, envelopes, letterhead, stationery, or name plates? Contact Bromar Printing Solutions to fulfill your order. For name badges, contact Advertising Specialists. 

Please contact your departmental administrative assistant, who may already have a Bromar account, to place an order for you. If you’re placing an order through our vendors’ online stores yourself:

Paper

Consistent use of the same kind of paper is part of the success of any brand and is a key way to ensure color is represented consistently across a suite of materials.

  • Neenah Environment PC 100: Used for Colby stationery (note cards, letterhead, envelopes, and business cards) 
  • Mohawk Options Smooth: Used for most general printed pieces

Stationery

Letterhead:

80# text, Neenah Environment PC100 Bright white, smooth; Size: 8 1/2″ x 11″

Second Sheet:

80# text, Neenah Environment PC100 Bright white, smooth; Size: 8 1/2″ x 11″

Business Cards and Compliments Cards:

80# cover, Neenah Environment PC100 Bright white, smooth; Size: 2″ x 3 1/2″

Typefaces Used:

Janson Text

Formatting

Body Copy or Text Standards

  • ITC Franklin Gothic Book Condensed, or Janson Book or Regular
  • Size: 10 pt.
  • Leading: 12 pt.
  • Space after: 0.125”
  • Kerning: Optical
  • Ligatures: On
  • No hyphenation
  • No widows
  • Alignment: Flush left, rag right
  • Color: Black
  • Tracking: 0, except if a line needs to be pulled up to prevent a widow. Don’t exceed -20.
  • Indents for second line: 3 spaces or equivalent tab measurement
  • Bullets: standard round, filled circle
  • Use typographer’s quotes, which are the “curled” quotes.

All correspondence should be set in Janson. Either Janson or ITC Franklin Gothic may be used in any publications or papers you produce. The two fonts are complementary and can be used in the same publication.

For example, a brochure may have its main text set in Janson, while a sidebar containing additional information may use ITC Franklin Gothic as a means of setting it off from the main text. Refer to the typography page to see how the typographic palette can be used.

Use of the Bar Character

The bar “|” is used in the footer to separate text that isn’t in a sentence. Use three spaces on either side of the bar.

Example: colby.edu   |   207-859-4000

Vendors

Browse a list of vendors that Colby has successfully collaborated with on various creative and marketing communications projects. If you would like another vendor included, please email [email protected].

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